Dole Food Company wages a campaign to prevent a pair of Swedish filmmakers from showing their documentary about a lawsuit against the company.
While there are drawbacks to the director framing himself as the film’s hero, this is a compelling case study in the perils of taking on Goliath, and a timely parable about modern media and corporate “reputation anxiety”.
Corporate PR has seldom looked so sinister, or daft.
Interesting enough but there’s nothing here a Wikipedia page won’t tell you.
Gertten's film deftly lifts the lid on the black ops of 21st-century "brand management". Dole comes out smelling of ordure.
A punchy examination of an oppressive corporate machinery in full swing.
A film that convinces you that individuals' actions can make a difference.
This important documentary is an account of what it's like being on the receiving end when a rich, ruthless international corporation dislikes what you say and do.
You’ll look more closely at the stickers on the peel after this.
General release. Check local listings for show times.
RSS feed of Cinema reviews