Hip Hop artist Snoop Dogg changes his name to Snoop Lion, travels to Jamaica, emerges himself in Rastafarian culture and produces his first reggae record.
Afloat on a permanent cloud of ganja, feted by the Kingston populace, this Dogg looks more like the cat who got the cream.
It features more weed than a pot-warming party at Bill & Ben's but offers little more than spliff-glazed promotion for Snoop's reggae reincarnation.
There could have been an interesting documentary here had the director stepped up to challenge his subject. But Capper tags along obediently, poodle to the Dogg.
Lavish PR mission or genuine example of creative renewal? Beats us...
The result is comic, pretentious and tedious.
All told – and this film knows exactly who its audience is – a reminder of what famously enriching company habitual stoners are.
General release. Check local listings for show times.
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