While it's tempting to sum up in thumbs down emoji, when they go low, we go high. So let's just say, abandon all hope, ye who enter here.
Without the wit needed to sharpen these surface fripperies, what could have been a Lego Movie-style, pop-culture-savvy play on modern appetites for distraction appears fatally distracted itself.
Please, never again.
The filmmakers would surely have been much better advised to make a movie aimed at teenagers, one that could tap into the sarcasm, cruelty, boastfulness, narcissism and surreal humour that Emojis can be used to convey. As it is, they've served up a story which is far more likely to be greeted with tears, frowns and thumbs-down signs than with smiles and kisses.
While the Angry Birds movie balanced dumbed-down world with a smart script, this personification of smartphone symbols is just ‘meh’.
Sad faces all around.
Smartphones take centre-stage is this hideously dumbed-down offering.
General release. Check local listings for show times.
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