Dole Food Company wages a campaign to prevent a pair of Swedish filmmakers from showing their documentary about a lawsuit against the company.
While there are drawbacks to the director framing himself as the film’s hero, this is a compelling case study in the perils of taking on Goliath, and a timely parable about modern media and corporate “reputation anxiety”.
Corporate PR has seldom looked so sinister, or daft.
Interesting enough but there’s nothing here a Wikipedia page won’t tell you.
Gertten's film deftly lifts the lid on the black ops of 21st-century "brand management". Dole comes out smelling of ordure.
A punchy examination of an oppressive corporate machinery in full swing.
A film that convinces you that individuals' actions can make a difference.
This important documentary is an account of what it's like being on the receiving end when a rich, ruthless international corporation dislikes what you say and do.
You’ll look more closely at the stickers on the peel after this.
General release. Check local listings for show times.